Author: Himalaya Post

Durga Chudal Business are established in the society, business introduce, growth and survive in the society as open system. Here all the functions of business are interrelated with each other where society plays the role of unavoidable catalyst in the system. In this regard, business as a system, it intakes all the resources from environment, process them and resulted output, output is distributed to the market which appears as never ending cycle. So business should not compromise the interest of stakeholders while making business decisions. These decisions are related to the functions of business such as pricing, maintaining quality, staffing and other activities. The existing market of Nepal known as demand based market, in this scenario every business house should fallow ethical practice, if they wish fulfill the meaning of their existence. A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and in general be a superstar advocate for your business. If you take care of your people, your people will take care of your customers and your business will take care of itself. If you want to survive in competitive market, you should be robustly answerable for the following questions permanently yourself. Before you can set goals for a business, entrepreneurs must be explicit about their personal goals. And they must periodically ask themselves if those goals have changed....

– Durga Chudal Cement industry is regarded as the most important economic driver in Nepalese economy. These days, there are approximately sixty cement companies, are manufacturing cement products. These can be classified into two categories in terms of their process of production. First category is clinker based and second one is grinding unit only, some of them are owned by government itself and many of them are under private ownership. Whatever the structure is, the market is same. In terms of payback period, cement industry has long gestation period as compared to other industry in Nepal. Cement product is regarded as the most perishable product.  In this world, every business is breathing under the demand supply theory, but sometimes Nepalese cement industry has proven as inconsistence movement to demand supply theory, for example they enjoyed additional premium of hundred and fifty rupees per sack during the period of 2016; even there were constant many other factors which are included in the model of price as dependent variable equation. Study shows that the sales volume at individual level is reflected by the change in price. It results lack of loyalty to the brand of cement due to availability of multiple options for the customers and negative pricing while attracting new customers. Also shows that the selection of brand is directly affected by the price of commodity rather than other factors....