Nepalese Cement industry is trailing its abnormal profit steadily
– Durga Chudal Cement industry is regarded as the most important economic driver in Nepalese economy. These days, there are approximately sixty cement companies, are manufacturing cement products. These can be classified into two categories in terms of their process of production. First category is clinker based and second one is grinding unit only, some of them are owned by government itself and many of them are under private ownership. Whatever the structure is, the market is same. In terms of payback period, cement industry has long gestation period as compared to other industry in Nepal. Cement product is regarded as the most perishable product. In this world, every business is breathing under the demand supply theory, but sometimes Nepalese cement industry has proven as inconsistence movement to demand supply theory, for example they enjoyed additional premium of hundred and fifty rupees per sack during the period of 2016; even there were constant many other factors which are included in the model of price as dependent variable equation. Study shows that the sales volume at individual level is reflected by the change in price. It results lack of loyalty to the brand of cement due to availability of multiple options for the customers and negative pricing while attracting new customers. Also shows that the selection of brand is directly affected by the price of commodity rather than other factors....
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