Kathmandu – MAW Rides Pvt. Ltd., the official distributor of Yamaha two-wheelers in Nepal, officially unveiled the highly anticipated Yamaha XSR 155 at the 18th NADA Auto Show – Golden Jubilee Edition 2026. Centered around the campaign thought “Born to STAND Apart” and the product philosophy “Built on Legacy. Driven by Performance,” the motorcycle received an overwhelming response, recording 428 bookings during the six-day event.
Yamaha also earned the prestigious Best Stall Award at NADA 2026 for its innovative concept, immersive presentation, and visitor experience. The showcase highlighted the XSR 155’s heritage-inspired styling, classic teardrop fuel tank, round LED lighting, and premium road presence, allowing thousands of enthusiasts to experience the new retro-modern motorcycle firsthand.
Addressing the unveiling ceremony, Mr. Vishnu Kumar Agarwal, Chairman & Managing Director of MAW Group, emphasized Yamaha’s emotional connection with riders across generations and introduced Yamaha’s global Faster Sons philosophy. He explained that this approach bridges Yamaha’s iconic past and future by taking inspiration from legendary motorcycles while building a machine for today’s generation.
“Today, we welcome a new motorcycle. But more importantly, we continue a legacy,” said Mr. Agarwal. He noted that today’s riders in Nepal are looking for identity and experiences beyond basic mobility, expressing his confidence that the XSR 155 will build a deep bond with the country’s passionate riding community.
This strong consumer response was backed by an exclusive pre-booking process at the event, allowing early buyers to secure their place among the first wave of XSR 155 owners in Nepal, Gaining early access ahead of wider market availability highlights the motorcycle as a distinct statement of personal style for riders who want their bike to represent who they are.
About MAW Rides Pvt. Ltd.
MAW Rides Pvt. Ltd. is the official distributor of Yamaha two-wheelers in Nepal, committed to delivering world-class mobility, technological innovation, and exceptional customer service across the nation.
