Kathmandu – Extreme Energy Drinks has been named the title sponsor of the English Premier League (EPL) 2026/27 season, which will be broadcast live on Kantipur Max.
A sponsorship agreement was signed today between Sagar KC, Deputy General Manager of Marketing at Kantipur Media Group, and Sonia Rana, Business Head of Extreme Energy Drinks.
This will be the second consecutive season that the EPL will be broadcast live on Kantipur Max. Rana said the partnership was established considering Kantipur Max’s contribution to live sports broadcasting and the growing popularity of the EPL.
The English Premier League is one of the most popular football leagues in Europe and is among the most-watched sporting competitions worldwide. Each match attracts an average of more than 40,000 spectators at stadiums, while its global audience is estimated at around 4.7 billion.
The EPL is particularly popular among Nepal’s younger generation, with fan clubs supporting various English clubs also active across the country.
Arsenal won the previous season’s title. The 2026/27 season is set to begin on Friday night, with defending champions Arsenal facing newly promoted Coventry City in the opening match.
