inDrive Brings Kathmandu’s Bargaining Culture to Life Through “Rate Milau, Momo Khaau” Campaign
kathmandu- With approximately 2,400 Kathmandu residents engaged, the activation brought Kathmandu’s bargaining culture to life Kathmandu, Nepal: inDrive, a global mobility and delivery platform, successfully concluded its three-day street activation campaign, “Rate Milau, Momo Khaau” across key locations in Kathmandu, engaging hundreds of participants through an interactive cultural experience inspired by Kathmandu’s everyday bargaining culture. The campaign was designed to boost awareness among Kathmandu’s urban youth by showcasing inDrive’s core feature, allowing riders to propose their own fares, while drivers have the freedom to accept, decline, or make a counteroffer in a relatable and engaging local context. Built around...
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