Dr. Suman Kumar Regmi
Practical export skills are needed for widely export sales to neighboring and overseas from Nepal. Skills in global entrepreneurship, international marketing, international finance, and international trade logistics are required to measure the influence of export market on practical international trade skill. Practical export skill requirements ranges substantially by company and export market.
Basic management, marketing, finance, and shipping skills and facilitation are most important to successful product exporting of Nepal. Advanced skills in strategic management, export marketing, and export finance are not important to most exporters. Instead, most Nepalese businessperson and exporters consider the ability to use international trade and business specialists to be a key export and business skill.
Successful exporting of Nepalese products require specific and practical international trade skills. Just which skills are important , however, remains largely unknown and never utilized in Nepalese context. Is there a template practical skills which prepare exporters for all export markets including domestic market or do practical export skill requirements vary by firm, home country or target market differences?
Knowing which practical export skills are important for successful exporting of Nepalese exportable products to a particular market could through better preparation or co-participation lead to strengthen export performance. A substantial work volume has been directed to enhancing export task.
Most of the task has focused on the export behavior of firms/ companies at a domestic level. Comparative task into export behavior is also introducing with multinational comparisons among world re- known MNCs as well as regional comparisons among regional MNCs. Such comparisons help to identify differences and non-differences to export behavior related with regional, national, and global influences.
The export market comparisons are conducted to look at the practical export skill in exporters of Nepalese products. How practical foreign trade skills are preferred for Nepalese products exporters to the neighboring and overseas countries.
What skills are important to export success should be obtained by selecting skills from each of the global entrepreneurship, international marketing, international finance, and international trade logistics sectors. These responses can be used to design better export training task for Nepalese business of export products -an export industry of substantial and growing value addition to Nepal. They will assist as a foundation for comparison for Nepalese businessperson of export products exporting to neighboring and overseas countries.
The value of knowing skill importance and training Nepalese exporters in practical foreign trade skills commonly accepted. International business training is directly related to exporting performance . High failure rate of starting exports lead to suggest a more active pre-export grounding stage that will create information not only about overseas markets but also about the logistics of exporting and potential complications and complexion.
It is suggested that grounding preparation will lead to a more positive attitude to the complexion of export sales, would be resulting in preparations to behave them, and could be a factor in determining whether a firm or company continues as exporter. A conversions from international business education to incorporate more experiential and practical knowledge has also been conducted by international business educationalists. The conduct for more work into the practical dimensions of exporting converted from theoretical support.
Marketing strategy and export market performance linked by presenting a coalignment of market strategy and firm features including firms’ capability to implement its export market strategy, as essential determinants of export performance. Export market strategy as influenced by firm, product, industry and export characteristics; can be an approach that can be applied equally to work into practical export skill requirements even in Nepalese context.
A more direct linkage between exporting skills and export performance is needed in order to correct the Nepalese export sector. Some model of superior performance in exporting shows competitive skills in exporting to be a main contributor along-with competitive resources in Nepalese exporting , to the firm’s competitive advantage which, in turn, produces quality export performance .
Nepalese exporters exist low performance in the absence of having no competitive skills in exporting. More export work and the emerging theoretical support for export skill research have resulted in some attempts to focus on the practical aspects of exporting.
Specific export skill competency in Nepalese context has been searched and looked in the context of export procedural expertise in a gap situation of the needs of Nepalese exporters and manufacturing firms and the type of government export promotion assistance provided.
More Nepalese experienced exporters have inadequate level of export expertise. Similar tendency of export skills are found among exporters in Nepal. There is lack of export organization in most cases of such function. Such function in developing country like Nepal have been conducted by the domestic marketing department of the country’s firm and company. Most of the domestic Nepalese firms sustained export operations without adequate years of experience in international marketing operations.
Moreover, most Nepalese firms did not actively develop their export market without adequate experience. So, Nepalese low skilled expertise does not make wide contribution to their firm’s growth. Although not specifically considering the issues of practical export skill importance , Nepalese exporter perception of important cost differences between domestic and export markets as well as perceptions of major obstacles to export marketing, is not overlooked.
Costs associated with selling, packing and handling shipping, insurance , risk management, and managerial time required to find customers , negotiate sales, and provide after sales service were all prioritized as being higher for exports than domestic sales. Likewise , credit limitations, price and quality limitations , delivery problems, freight costs, currency fluctuations, and limited local markets or no local market knowledge were prioritized as important barriers to Nepalese export marketing.
The higher the cost and greater perceived barriers associated with landlocked-ness and practical skill areas have been identified for export success. Some tasks have directly attempted to identify the particular skill established required to implement export strategies.
(The writer is former Deputy Executive Director of TEPC under Ministry of Industry, Commerce and Supplies. Dr. Regmi is Trade Expert by Ph.D. He has been teaching in Colleges and Campuses including S.X. College starting from Pashupati Campus since 1981.)