TikTok to bring FIFA World Cup 2026 closer to fans as FIFA’s first Preferred Platform
Nepal – TikTok has partnered with FIFA under a global agreement that will see TikTok become FIFA’s first-ever Preferred Platform, enabling expanded official coverage, behind-the-scenes access, and interactive fan experiences around the FIFA World Cup 2026. Running until the end of 2026, the partnership marks a new phase in how football’s biggest event will be experienced digitally, with TikTok set to play a central role in connecting fans and creators to the tournament beyond live match broadcasts. The collaboration will allow TikTok to offer more comprehensive FIFA World Cup 2026 coverage, including increased original content, while becoming the go-to...
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