Kathmandu – Mountain Dew Nepal’s “Peaks of Courage” has won 4 awards at Spikes Asia -1 Grand Prix, 1 Silver, and 2 Bronze – marking a historic first for Nepal at one of Asia-Pacific’s most prestigious creative award platforms.
Created to spotlight Nepal’s mountaineering legacy beyond Everest, the campaign brought attention to lesser-known peaks and the untold stories of courage connected to them. Through a mix of storytelling, digital engagement, and immersive brand experiences, “Peaks of Courage” celebrated Nepal’s wider mountain identity in a bold and compelling way.
For the Nepal market, Digitalin served as the local activation partner, supporting the campaign’s local rollout, execution, and audience engagement in close collaboration with the broader campaign team. As part of the campaign journey, Digitalin also helped bring together members of the Sherpa community, whose presence added authenticity and helped ground the campaign in the people and stories at the heart of Nepal’s mountaineering legacy.
Umanga Shakya, Founder & Executive Director, Digitalin, said:
“This is a proud moment not just for the campaign, but for Nepal’s creative industry as a whole. We are honored to have contributed as the local activation partner for the Nepal execution of ‘Peaks of Courage.’ To see a Nepal campaign earn this recognition at Spikes Asia is truly historic.”
This achievement is a major milestone for Nepal’s advertising and creative industry, showing that stories rooted in local culture and identity can earn recognition on the regional stage.
Award Recognition
Grand Prix – Activation
Silver – Innovation
Bronze – Creative Data
Bronze – Brand Experience
