Durga Chudal
Business organizations in Nepal that they can enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world. No matter what your reason for wanting to establish your own business, developing the foundation is the same. Laying a solid foundation for you business will provide you with a road map to follow as you build your business. Business success is built on a strong foundation and help up by four strong pillars such as vision, mission, strategy and goals. Just like any good structure, each of these is built strong and each is essential to the overall structure. The four pillars of business success give you the strong foundation to operate a business on. When you put all of these together and work on them each consistently you are able to build a strong and effective business. Business success happens with work on the business and not just working in the business.
Creating a business that you love and one that fits into your lifestyle. Many business owners are taken over by their businesses. They work all the time and they don’t have the freedom that they once envisioned. Businesses should be created with intention, you are the owner, and you can decide how you operate your business and how that impacts your life and that of your staff. You will be happier with a business that is not all consuming but has balance within it and in your life.
Protect your enthusiasm from the negativity and fear of others. Never decide to do nothing just because you can only do little. Do what you can. You would be surprised at what “little” acts have done for our world. As you work through the Start a Business step-by-step workbook you will define the company’s mission, decide what business entity is right for your business, name your business, determine the pricing for your products or services, formulate your financial projections, define your competitors, survey consumers regarding your products or services, determine the marketing methods right for your business and more.
Each business needs to have its own unique way of doing business. It is part of your brand, part of who you are. By creating operational systems you document that part of your business. This in itself makes your business more valuable. Even if you are a one person show you need to have operational systems. It gives you a foundation for growth that is ready for new staff to take over tasks. It also gives you the ability to say to customers: “our policy is ethically surviving together with our society” There are times when that statement is invaluable, but you don’t want to just say it, you want it to be based on your policies and be consistent.
Your products and services make your business. It is vital to keep evaluating what you are offering and whether it is what your customers want. Products and services can be repackaged, reformatted, repurposed and used in different ways. They can also be improved upon or thrown out. But as a business owner, you need to continuously be looking at what you offer and make sure that it continues to have great value for your customers and that it continues to be profit producing for your business.
Nepalese business organization, if you catch a customer with emotion and you will have a customer for a day, you should capture a customer with value and you will keep a customer for a lifetime. I truly believe in good, old-fashioned values when it comes to business. That is what timelessness is made of! At the end of the day, the question is, do you want to build a good hut for a day or do you want to build a good fortress for a lifetime? Quality, value, understanding the needs of your customers that are how you build a legacy. Connect with people, because you can never underestimate just how many people out there are yearning for any form of good interpersonal connection that they can find and when you can provide that as a brand name, you can allow the person behind your business to shine through. That’s how timelessness is created. It’s not created by luring people into a myth; it’s created by making connections, by being genuinely interested in everybody.
(Mr. Chudal is a Senior Sales Manager of Maruti Cements Limited)
